Registered office: 2nd Floor, 1317 5th St, Santa Monica, CA 90401

Thank you for reviewing our Privacy Policy.

Here at The Biggest Loser Resort, protecting your personal information is extremely important to us. When we say personal information (or “personal data”), we’re talking about information which can identify you as an individual, information we collect from you – and other people – in various ways.

Data protection policies and the General Data Protection Regulation 2018 (“GDPR”) for EU Citizens has also placed some very specific obligations on us, obligations that refer to the way we handle this information.

This privacy policy has been created to let you know exactly what personal information we might hold on you now and what we may collect from you in the future (that might be when you book a stay with us, when you use our website or when you contact us). We’ll also tell you how we store that information, how we use it, how you can access and manage it too.

And because personal information may be stored online, we wanted to inform you what we’ve done to keep it secure.

What personal information do we collect about you?

Here’s the personal information we hold on you

In General: We receive and store any information you enter on our website or give us in any other way. This includes information that can identify you (“personal information”), including your first and last name, telephone number, postal and email addresses, and billing information (such as credit card number, cardholder name, and expiration date). We may also request information about your hotel room preferences and health relating to participation in our program. You can choose not to provide information to us, but in general some information about you is required in order for you to book your stay; complete a guest profile; participate in a survey, contest, or sweepstakes; ask us a question; or initiate other transactions on our site.

Companion Information: When you make a reservation for someone else through this website or phone, we will request personal information and stay preferences about that individual. You should obtain the consent of other individuals prior to providing us with their personal information and preferences, as any access to view or change their information will be available only to you.

Information from Other Sources: We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources.Examples of information we may receive include: updated delivery and address information, purchase history, and demographic information. In addition, if you use certain other social media features, we may access information about you via that social media provider in accordance with the provider’s policies. The information may include your name, email address, profile picture, gender, list of friends, and other information that you authorize us to receive. Depending on the privacy settings of you and your friends, we may access information that you provide to a social media provider regarding your respective locations (“Location Data”) to provide you with relevant content. Please note that your Location Data may also be shared with your friends on a social media provider in accordance with your privacy settings for that social media provider.

In terms of process, we collect the information from you over the phone, contact forms as well as any comments you may include in free text fields – such as additional information.

We also monitor our site traffic and – like most websites – we use a Unique Visitor Cookie (managed by our carefully selected statistics provider) to identify your computer by using a random number (e.g. #654321). You’ll find more information on cookies and how you can disable them later in this policy.

Unless it’s impractical, we’ll let you know if we obtain and store information from any other source and we’ll also tell you how we’ll use it.

What happens if you don’t supply us with this personal information?

It’s completely up to you which information you share with us and which information we hold onto. Rest assured, we’ll only use your personal information for the reason we collected it for in the first place unless there’s another reason which is legitimately connected with the original purpose.

If you decide not to give us certain information, we might not be able to carry out our contractual or legal responsibilities and obligations to you. That might include helping you securing a reservation, sending you important information about your stay, supplying accurate information to our resort team so they can manage your health and safety and that of our staff.

How do we ensure your personal data is secure?

We always do our very best to protect your privacy although you’ll appreciate no data transmission over the internet is always completely secure. We can’t therefore completely guarantee the security of personal information you provide to us, or any you input on our website. Any personal information you do send is at your own risk, but once we receive it, we have strict protocols that will protect it.

How do we use your personal information?

We may use your data in a number of different ways:

If it concerns a contract between you and us or our resort(s);

We might use your personal information if we need it in connection with – or anticipation of – a contract between you and us or our resort(s) and we might use it to process your reservation at our resort(s).

If it’s in our legitimate business interest to;

We might also use your personal information for our legitimate business interests to…

* Help us identify you so we know who we’re talking to
* Help us keep accurate records of who we’ve made a reservation at our resorts to help prevent fraud or loss
* Get in touch about specials offers and articles you might be interested in
* Assess risk, carry out research, statistical analysis or test systems
* Improve our processes, quality assurance and to analyze your stay history
* Train staff and monitor our services. This might include recording our conversations or correspondence to make sure we’re giving you a great service

Where you’ve given consent

We might use your personal information to…

* Contact you by phone, email or any other way to follow up on an enquiry
* Let you know about deals, resort news or health improvement articles e.g. blog posts
* Invite you to surveys, participate in research activity and quality assurance

If you want to withdraw your consent, simply get in touch with us at

How do we use your personal information?

Billing, Reservation and Itinerary Information: We use sensitive billing information (such as cardholder name, credit card number, and expiration date) for the purpose of completing your reservation. We use other information about you for the following general purposes: to provide you with the products and services you request; to provide you with stay confirmation and updates; to manage your account, including processing bills and providing stay notifications; to communicate with you in general; to respond to your questions and comments; to measure interest in and improve our products, services, and website; to notify you about special offers and products or services that may be of interest to you; to otherwise customize your experience; to solicit information from you, including through surveys; to resolve disputes, collect fees, or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms of Use; and as otherwise described to you at the point of collection.

Email Communications: We want to make it easy for you to take advantage of the opportunities of our. One way we do this is by sending you email messages that contain information about your apparent interests. For example, if you expressed an interest about our program or resorts, we may send you an email message informing you of about the details of the program or the resort features. We believe these email messages will provide you with useful information about special offers available through our site. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send.

3rd Party Vendors: who provide services or functions on our behalf, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. They are also required to follow the same data security practices that we ourselves adhere to.

Business Partners: with whom we may jointly offer products or services, or whose products or services may be offered by us. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.

Companies within Corporate Family: We may share your personal information with our parent company and corporate affiliates, including NBC Universal and Endemol Shine North America. This sharing enables us to provide you with information about products and services which might interest you. To the extent that our parent company and corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, give you an opportunity in any commercial email they send to choose not to receive such email messages in the future.

Sale or Purchase of Business / Assets: If we sell or buy any business or assets. We might need to disclose your personal data to the prospective seller or buyer.

If you do not want us to share your Personal Data with marketing partners or third parties for their marketing or promotional purposes, you may opt-out of such sharing by contacting us at:

How can you find out what personal information we hold on you?

You can see any personal information we hold on you any time – just write, email or phone. It’s known as a ‘subject access request’ (or ‘SAR’ for short) and get in touch by…

* E-mailing us at with the words ‘Data Request’ in the heading
* Writing to us at The Biggest Loser Resor, 2nd Floor, 1317 5th St, Santa Monica, CA 90048

Even if you don’t want a copy of your personal information, you can still get in contact to make sure the information we’ve got is accurate or to let us know of any changes. We always do our best to make sure the data we hold is accurate, up to date and relevant. If you do want to make any changes or there are inaccuracies, we will, of course, be happy to help.

Here are your data rights…

You can:

* Object to any legitimate business interests processing
* Withdraw consent (this only works for any processing that depends on consent)
* Ask for your data to be updated or corrected (where it’s wrong)
* Contest any decision and ask for a human intervention if we’ve carried out automated decision making
* Exercise your right to be forgotten
* Ask for a copy of any information you’ve supplied electronically in a portable format
* EU Citizens can complain to the ICO

How long do we hold and use your information for?

Unless we let you know otherwise, we’ll hold and use data about contractual and legitimate interests indefinitely. Any data we get via active consent will carry on being used for marketing that relates to your initial opt-in, until we hear you want to unsubscribe or opt-out.

If we no longer believe there is a shared legitimate interest for us to hold your data, we’ll only keep your personal information for as long as we need it to do the job we collected it for in the first place. That might be to meet legal, accounting, or reporting obligations, for example.

When it comes to deciding which data we should keep, we look at the amount, nature and sensitivity of the information, the risk of any harm from unauthorised use, legal requirements, the reasons we collected it and whether we can do the job in any other way.

We might sometimes anonymize your personal information so you can’t be recognized. If so, we may use this information without letting you know. Once you’re no longer a customer or potential customer of ours – we’ll retain and securely destroy your information in line with laws and regulations.

So, what are cookies? And why do we use them? Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website, usually kept in temporary Internet folders on your PC. They’re useful since they record the way you use our site and help us to get to know you better.

It means, for example, that we can recognise you when you return to the site and remember your preferences…and that means we can give you a more personal service and speed up your searches.

Of course, you don’t have to accept cookies. Most browsers help you refuse cookies through a setting on your browser’s menu. However, if you do select this setting, it might mean you can’t access certain parts of our site.

Please remember that unless you change your browser settings, our system will issue cookies when you log on.

So how do cookies work?

Cookies are sent back to the original website on any subsequent visit or if you go to another website that recognises that cookie.

Cookies do a lot of jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your website experience. They’ll also make sure the ads you see online are more relevant.

There are four kinds of cookies…

Category 1: Strictly necessary cookies Category 2: Performance cookies Category 3: Functionality cookies Category 4: Targeting cookies or advertising cookies

Category 1 – Strictly necessary cookies
These are critical to help you move around the site and use its features, like accessing secure areas. Without these cookies, some services – like registering for job alerts – simply can’t be provided. This is the kind of cookie our site uses.

Category 2 – Performance cookies
These collect information about how you use a website – like the pages you go to most often – but not information that identifies you. They collect anonymous, aggregated data that’s used to boost website performance. By using our website and online services, you agree that we can place these cookies on your device.

Category 3 – Functionality cookies
These cookies allow the website to remember any choices you’ve made (like user name and password) and provide a host of enhanced, more personal features. They’ll also remember any changes you’ve made to text size, fonts and other parts of the website as well as providing a service you’ve asked for, like watching a video or commenting on a blog. Collecting information anonymously, these cookies can’t track your browsing on other websites. Again, when you use our website or online services, you’ll agree that we can place these cookies on your device.

Category 4 – targeting cookies or advertising cookies
These cookies are used to deliver adverts more relevant to you. They also limit the number of times you see an ad as well as measuring the effectiveness of the ads you do see. They remember that you’ve visited a website too, and that information is sometimes shared with other organisations such as advertisers. Often targeting or advertising cookies are linked to functions on the site that other organisations provide.

We do post links to other websites and once you visit another site through one of these links, that site should explain how they use cookies on their site. You can find out more about cookies by visiting

External links from our site

From time to time, we might include hypertext links to sites created by individuals and companies outside our group – this usually happens when there’s something particularly relevant to the topic you’re reading about. We do our best to check that the content of these sites is suitable but we can’t take any responsibility for the companies who publish the sites that we link to, or the integrity of the content.

What if we update our privacy policy?

We constantly review our privacy policies, so please check each time you visit our site. You’ll read about any changes on this page as soon as they happen.

What does it cost to see my personal information?

Access to your personal information (or to exercise any of the other rights) is completely free although we might charge a reasonable fee if your request is clearly unfounded or excessive. We might even refuse to comply with the request.

Any questions? Feel that we’re not complying with the terms of this privacy policy? Please do contact us by e-mailing us at with ‘Privacy Policy Grievance’ in the heading.